(LONGVIEW, TX – April 8, 2011) More than 12 million Americans suffer from peripheral arterial disease (P.A.D.), a debilitating condition associated with heart attack, stroke and death. Patients with P.A.D. have a diminished quality of life, functional disability, two to six-fold increase in cardiovascular mortality, and a significantly increased risk of amputation. Yet, most Americans with P.A.D. are not aware of their diagnosis or the significance of P.A.D.
To address this serious and growing health problem, Longview Regional Medical Center, one of four Medical Centers in Texas, has joined the P.A.D. Coalition, an alliance of leading health organizations, professional medical societies and government agencies that have united to raise public and health professional awareness about lower extremity P.A.D. Committed to improving health outcomes for patients with P.A.D., the Coalition is coordinating awareness and education efforts designed to promote early detection and treatment of P.A.D. The Coalition is coordinated by the Vascular Disease Foundation, a Section 501(c)(3) organization.
"By speaking with a unified voice and a unified message, we can make a difference in the lives of people with P.A.D.," said Jim Kendrick, Chief Operating Officer of Longview Regional Medical Center. "As a member of the P.A.D. Coalition, Longview Regional Medical Center is providing its expertise and support to creating the most comprehensive national program in vascular disease awareness and education." Kendrick added. Kim Brown, Director of Marketing and Beverly Rutland, RN, Cardiac Cath Lab Supervisor are two of LRMC's liaisons to the P.A.D. Coalition.
The Coalition has formed a strategic partnership with the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health has implemented a major national P.A.D. awareness and education campaign. NHLBI development of a mass media campaign includes radio and print public service advertising, resource materials and patient education tools. The NHLBI campaign messages and materials are in the public domain and available for use by Longview Regional Medical Center and its members.
"Longview Regional Medical Center's participation in the P.A.D. Coalition is gratefully accepted and will help us assure that P.A.D. is prevented, promptly diagnosed, and treated," said P.A.D. Coalition co-chair, Marge Lovell, Clinical Trials Nurse at the London Health Sciences Centre in London, ON. "We share a responsibility to place this major atherosclerotic cardiovascular disease at the top of the public health agenda."
The P.A.D. Coalition was founded in 2004 by 15 leading vascular professional societies and medical organizations concerned about the consequences of undetected and untreated P.A.D. The Coalition has rapidly expanded to include more than 40 members representing tens of thousands of health care professionals and lay volunteers.
Longview Regional is involved in the campaign through a variety of activities including venous risk assessments and various community sponsored runs/walks in an effort to help our community take steps to learn about P.A.D. while staying active and healthy.
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