Super Bowl branding, was it effective? - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Super Bowl branding, was it effective?

By Jamey Boyum - email

TYLER, TX (KLTV) – The big game kept most of us firmly planted in front of a big screen for several hours on Sunday.

During that time, companies broke out the big guns, with big, expensive, sometimes funny, and sometimes strange commercials.

One-hundred thousand dollars a second, that's what advertisers paid just to run something during one of the most watched events of 2011.

For that, you'd better have something memorable to promote a product.

Everyone has a favorite ad, and according to several internet sites, the number one commercial features a boy pretending to be Darth Vader.

I asked a few people "What do you think of the Darth Vader kid?"

I got some responses, some good, some alright. I then asked if they could remember what product the commercial was for. Only one person could tell me what brand the Darth Vader commercial was promoting.

It was Volkswagen.

Doritos seems to have figured it out. Many said they like one of those spots the best, and they didn't say "The finger-licking one," or "the one with Adam and Eve," they all said, "The Doritos commercial with …"

Scott Frazier makes commercials for a living. He says a catchy theme or story is important, but, it's only effective if you do remember the product. Scott's favorite was a different Volkswagen ad.

"Create something that's unique. It's memorable, and it's going to tie right back in to what you're trying to accomplish with the spot, which is the beetle," says Frazier.

Many said this year's spots just didn't hold up to previous years, but one thing's for sure, most of us had to miss a few ads, even if we didn't want to.

Maybe next year, I'll put a TV in the kitchen, and in the bathroom.

What was your favorite Super Bowl commercial? Check out the poll on the bottom of the homepage!

Copyright 2011 KLTV. All rights reserved.

  • NewsMore>>

  • Red Zone Rundown: Joe Drennon takes over Hallsville, Bobcats buy in to win.

    Red Zone Rundown: Joe Drennon takes over Hallsville, Bobcats buy in to win.

    Tuesday, August 22 2017 11:37 PM EDT2017-08-23 03:37:34 GMT
    KLTV StaffKLTV Staff
    "I really loved wearing the orange when I wore it, but I'm awful glad to wearing purple and gold right now. Kids did a great job of being here all summer long. That in itself tells me they want to be successful," said Joe Drennon, Bobcats head football coach. It journey won't be easy. The Hallsville Bobcats are coming off a rough 2016 season where they only came out victorious twice.  "We can't control what's gone on it the past. What we got to do ...More >>
    "I really loved wearing the orange when I wore it, but I'm awful glad to wearing purple and gold right now. Kids did a great job of being here all summer long. That in itself tells me they want to be successful," said Joe Drennon, Bobcats head football coach. It journey won't be easy. The Hallsville Bobcats are coming off a rough 2016 season where they only came out victorious twice.  "We can't control what's gone on it the past. What we got to do ...More >>
  • 1 dead, 1 in custody following dispute over animals in Marion County

    1 dead, 1 in custody following dispute over animals in Marion County

    Tuesday, August 22 2017 11:33 PM EDT2017-08-23 03:33:25 GMT
    Amy Allen, left, and Amber LongAmy Allen, left, and Amber Long

    Officials say a dispute over animals between two former business partners preceded a homicide in Marion County.

    More >>

    Officials say a dispute over animals between two former business partners preceded a homicide in Marion County.

    More >>
  • Aggies working to be better toward the end of the season

    Aggies working to be better toward the end of the season

    Tuesday, August 22 2017 10:35 PM EDT2017-08-23 02:35:42 GMT
    Sumlin is trying to make sure A&M finishes strong in 2017.Sumlin is trying to make sure A&M finishes strong in 2017.

    On Monday the Associated Press released its top 25 preseason poll for college football. And for the third straight year, Texas A&M didn't make the cut. Starting fast though and moving their way up the polls in recent seasons hasn't been the problem. In fact, the Aggies, who have over a dozen East Texans on the roster, were number four in the initial playoff rankings last year.

    More >>

    On Monday the Associated Press released its top 25 preseason poll for college football. And for the third straight year, Texas A&M didn't make the cut. Starting fast though and moving their way up the polls in recent seasons hasn't been the problem. In fact, the Aggies, who have over a dozen East Texans on the roster, were number four in the initial playoff rankings last year.

    More >>
Powered by Frankly