Super Bowl branding, was it effective? - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Super Bowl branding, was it effective?

By Jamey Boyum - email

TYLER, TX (KLTV) – The big game kept most of us firmly planted in front of a big screen for several hours on Sunday.

During that time, companies broke out the big guns, with big, expensive, sometimes funny, and sometimes strange commercials.

One-hundred thousand dollars a second, that's what advertisers paid just to run something during one of the most watched events of 2011.

For that, you'd better have something memorable to promote a product.

Everyone has a favorite ad, and according to several internet sites, the number one commercial features a boy pretending to be Darth Vader.

I asked a few people "What do you think of the Darth Vader kid?"

I got some responses, some good, some alright. I then asked if they could remember what product the commercial was for. Only one person could tell me what brand the Darth Vader commercial was promoting.

It was Volkswagen.

Doritos seems to have figured it out. Many said they like one of those spots the best, and they didn't say "The finger-licking one," or "the one with Adam and Eve," they all said, "The Doritos commercial with …"

Scott Frazier makes commercials for a living. He says a catchy theme or story is important, but, it's only effective if you do remember the product. Scott's favorite was a different Volkswagen ad.

"Create something that's unique. It's memorable, and it's going to tie right back in to what you're trying to accomplish with the spot, which is the beetle," says Frazier.

Many said this year's spots just didn't hold up to previous years, but one thing's for sure, most of us had to miss a few ads, even if we didn't want to.

Maybe next year, I'll put a TV in the kitchen, and in the bathroom.

What was your favorite Super Bowl commercial? Check out the poll on the bottom of the homepage!

Copyright 2011 KLTV. All rights reserved.

Powered by Frankly