It's official. Hollywood is coming to Tyler. That's because that's the theme of this year's Rose Festival. They unveiled the official logo tonight of "Hollywood, a salute to roses and royalty". Rose Queen Elizabeth Lilly said she's excited about highlighting movies and movie stars while representing the city of Tyler. This year's coronation promises to be a grand showcase of spectacular costumes and staging portraying the glory of Hollywood. This year's rose festival takes place October 16th-19th.