East Texan wins $50,000 in Brookshire's contest

Released by: Brookshires Grocery Company

TYLER, TX  Brookshire's "Thanks A Million Collect & Win Game" has had its biggest winner to date with customer Ferral Bonnette of Tyler claiming a $50,000 cash prize.

Bonnette matched the corresponding winning piece on an official game board in the game, which is part of a 15-week promotion that began August 4 in 119 Brookshire's stores in Texas, Louisiana and Arkansas and included a re-launch of the company's frequent shopper card, the Thank You card.

Customers receive a game piece with each transaction when the Thank You card is used and also earn "bonus" game pieces when they purchase products throughout the store.

"There are more than 91,000 chances to win until November 16, and more than $6,000,000 worth of prizes up for grabs," Brookshire's Chief Marketing Officer Rick Ellis said when the game kicked off. "What a great way to re-launch our card with our valued customers winning exciting prizes."

Customers still have two chances to win $1,000,000 on the board game.

Other prizes still up for grabs include a Ford F-150 Truck, a Ford Escape Hybrid, and a Ford Mustang. Several customers have won cruises valued at more than $4,000, as well.

In addition, a simultaneous online version of the game began in August to award more than $1,180,000 in cash, vehicles, gift cards, cruises and iPads. Customers play by going to Brookshires.com and clicking the online game logo. Then they enter the unique nine-digit alphanumeric code printed on the inside of their game pieces to see if they are a winner.