East Texas business rings opening bell at NASDAQ

Released by Lori Marshall with Southside Bank:

Southside Bancshares, Inc. (NASDAQ: SBSI) is pleased to announce that Chairman and CEO, Mr. B. G. Hartley presided over the NASDAQ Opening Bell ceremony at the NASDAQ MarketSite in New York City's Times Square. The event took place on Monday October 4, 2010 at 9:30 a.m. EDT US.

"We will be ringing the Opening Bell at NASDAQ as part of Southside's 50th anniversary celebration," said Mr. Hartley, before the event. "We are honored to celebrate this milestone with one of our most valued partners. Our association with NASDAQ has been extremely positive, providing Southside Bancshares, Inc. increased exposure that has been an integral part of our growth."

About Southside Bancshares, Inc.
Southside Bancshares, Inc. is a bank holding company with approximately $3.0 billion in assets that owns 100% of Southside Bank. Southside Bank currently has 48 banking centers in Texas and operates a network of 50 ATMs.

To learn more about Southside Bancshares, Inc., please visit our investor relations website at www.southside.com/investor. Our investor relations site provides a detailed overview of our activities, financial information and historical stock price data. To receive e-mail notification of company news, events and stock activity, please register on the E-mail Notification portion of the website. Questions or comments may be directed to Susan Hill at (903) 531-7220, or susan.hill@southside.com.