A-hem, excuse me. Could you make your chip bags quieter? Thanks. - KLTV.com - Tyler, Longview, Jacksonville |ETX News

“A-hem, excuse me. Could you make your chip bags quieter? Thanks.”

By Morgan Chesky - bio | email

TYLER, TX (KLTV) - It was one of the first of its kind. Sun Chips unveiled their new biodegradable chip bags ten months ago, taking a big step in the green movement. But Tuesday, the company announced it's pulling the "all natural" packaging off the shelves after noise complaints.

As soon as the package hit stores, Sunchip customers found their favorite chips in a not so favorable bag.

"When you take this one [bag], considerably louder than this one," said Stacey Foster.

The biodegradable bag also came with a warning, "Louder because it is compostable" a quality making an ordinary bag of chips famous online and on facebook.

"I think it is very much overkill and a bit ridiculous," said Foster.

"I remember thinking it was really cool when I saw the advertisement on TV, I thought that's a good step in the right direction," said Diane Reis.

"I can say that it was the loudest bag I've ever had in my life," said Chris Hughes,"But at no point in time did I look for a phone number to call and complain."

But just how loud is the trouble making bag? We turned to a sound meter to measure in decibels. A crunch of the bag gets us a triple digit measurement of 105 decibels. Impressive, so we put the bag against a weightlifter's yell, which only hit 74 decibels. We even gave rush hour traffic in Tyler a shot, but no luck. We're sure there's something, but nothing I found beat the crunch of the chip bag disappearing from shelves, making it a piece of snack history better seen than heard.

Frito-lay has not yet reported just how much it cost to make the biodegradable packaging. Representatives say an alternative is in the works, but testing on similar material has been going on for several years.

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