Brookshire’s customer in Bullard wins $25,000

BULLARD, TX (KLTV) - Released by the Brookshire's Food & Pharmacy:

TYLER, TX – The "Thanks A Million Collect & Win Game" has awarded a winner of $25,000 cash, and that family – Troy and Ginger Bell – shops at the Brookshire's Food & Pharmacy in Bullard, Texas.

After several weeks of playing, the Bells received and matched the winning piece on an official game board and claimed the prize from Store Director Tony Johnson.

"It is great to have a winner here in Bullard," Johnson said. "I encourage customers to keep playing and try to win more big prizes still available."

The game is part of a 15-week promotion that began August 4 in 119 Brookshire's stores in Texas, Louisiana and Arkansas, and included a re-launch of the company's frequent shopper card, the Thank You Card.

Customers receive a game piece with each transaction when the Thank You Card is used and also earn "bonus" game pieces when they purchase selected products in the store.

"There are more than 91,000 chances to win until November 16, and more than six million dollars' worth of prizes up for grabs," BGC Chief Marketing Officer Rick Ellis said when the game kicked off. "What a great way to re-launch our card with our valued customers winning exciting prizes."

Other prizes in the game still up for grabs include $50,000 cash, a Ford F-150 Truck, a Ford Escape Hybrid, a Ford Mustang, Apple iPads and Brookshire's gift cards. There are also 14 chances to win a cruise.

Customers have two chances to win one million dollars on the board game.

In addition, a simultaneous online version of the game will award more than $1,180,000 in cash, vehicles, gift cards, cruises and iPads. When customers go to and click the online game logo, they can enter a unique nine-digit alphanumeric code printed on the inside of most in-store game pieces and see if they are a winner.