Dickey's Barbecue Pit comes to East Texas

LONGVIEW, TX (KLTV) - Released by Lauren Albright with Dickey's Barbecue:

LONGVIEW, TX - Dallas-based Dickey's Barbecue, the largest barbecue chain in the country, is well-known for their 10 hot pit-smoked barbecue meats, free ice cream and free big yellow cups— now they are bringing their signature flavor to East Texas.

Dickey's is growing at a rapid pace opening 30 stores since early 2009. Fifty-six stores are currently in development across the country.

But, as the chain branches outside of Texas, the lone-star state is getting more Dickey's as well. Its latest addition is on 2330 Judson Road in Longview.

"I love East Texas and I love Dickey's Barbecue, so I knew they would work together beautifully if I just brought Dickey's to Longview," Franchise Owner Rick Howell said.

The East Texas businessman said he decided to open the franchise in Longview because he thought it would be a great business opportunity. This seems to be the sentiment of all Dickey's owner/operators.

"We have so many new Owner/Operators who are investing with us, some even using their life savings to open their own business. In this economy, we are glad people trust us for success. It is a great feeling to help people stand on their own two feet and become their own boss," President of Dickey's Barbecue Restaurant Inc. Roland Dickey Jr said.

With the unemployment rate at a frightening high, Dickey's and their entrepreneurial partners are offering jobs to many and expanding when other businesses are shutting down.

"Our progress is surprising to a lot of folks, but it makes sense to us. People want to get out of the rat race," Dickey said. "In turn, these new stores are employing hundreds of people who otherwise would be on unemployment."

The first Dickey's Barbecue opened in 1941 in Dallas, TX. The original location is still open for business and Dickey's Barbecue is still owned and operated by the Dickey Family. Dickey's only began franchising in 1994, now there are over 110 locations in 21 states. Even today, Dickey's still slow smokes all of their signature meats overnight in every restaurant.