Cupcake craze catching on - - Tyler, Longview, Jacksonville |ETX News

Cupcake craze catching on


By Layron Livingston - bio | email
Posted by Ellen Krafve - bio | email

TYLER, TX (KLTV) - The cupcake craze is quickly catching on and East Texans are nothing but smiles. 

The delectable delights are Holly Short's bread and butter - no pun intended. 

"Last week, we made a "Stud Muffin" for the guys," she said, pointing out the numerous cupcake flavors her store has to offer.  "You make it with Guinness's fabulous!"

Short opened Ganache on Old Bullard Road in Tyler nine days ago.  The specialty shop feature more than 30 different cupcake recipes with mouth watering names: Strawberry FieldsChoco Peanut Butter, and Ganache - the namesake.

"They're all running kind of neck and neck....we don't know who's going to pull forward."

Short said everything is homemade, including their vegan, sugar-free and gluten free options.

The baking team normally start preparing the cupcakes at  5 a.m. in the morning.

"In an hour, we'll probably have 500 cupcakes in and out of the oven," said Sydney Hamel, a classically trained pastry chef.  She said working with all those cupcakes is not without its challenges.

"It's an exercise in will power on a daily basis, let me tell you," said Hamel, but the business of making the cupcakes definitely helps.

So, what is it about cupcakes that keeps people coming back for more?

"I think you get to express your individuality," said Short.

She said every person has an opportunity to pick out their own special flavor and it's all for them, and them alone. 

"You don't have to buy a great big can have a little cupcake and not feel guilty about it," laughed Missi Spiller.

"I just feel special when I eat it," said Gayla Cyr.

Cupcakes make the National Restaurant Association's list of top 10 Dessert Trends in 2010.

Short said about 4,000 cupcakes were sold during their opening week.

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