Tyler re-evaluating sign ordinance - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Tyler re-evaluating sign ordinance

By Courtney Lane - bio | email
Posted by Ellen Krafve - bio | email

TYLER, TX (KLTV) - The rules could soon change for signs at East Texas businesses. The City of Tyler is considering changes to the sign ordinance, including banners that can stay up year round without a permit. But, waving flags and balloons are still out of bounds.

Like many business owners, Chris Harry, is trying to support his family and his employees. When the City of Tyler made him take down some of his advertisements, he says they lost 75-percent of their clientele.

"I've got 1200 linear feet of Loop frontage here," said Harry.

His business, Academy Homes, is easy to miss driving down Loop 323. It is a problem he is hoping will change soon.

"The more we can sell here in Tyler the more we can hire, the more the City of Tyler does well, the tax dollars," said Harry.

Currently, businesses can only have one banner for a 30 day period, and they must also get a permit twice a year, giving them 60 days out of the year to have an advertising banner up.

But now, the city's Planning and Zoning Department is recommending they have more leeway. That includes one banner per lot for every 500 feet of frontage. They would be allowed year-round, and would not require a $10 permit, like before.

"This is an inexpensive way to utilize your property to talk to the community as long as it's done in a fashion that's not trashy or inappropriate," said Harry.

Distracting signs and balloons remain banned, and the city can still make a store take down banners if they are deemed trashy.

"The city is really listening to both what its businesses and residents want," said Barbara Holly, the City of Tyler Planning Director.

"Overall, it is just maintaining the beauty of the community while giving the businesses the opportunity to get the message out and the word out that they are in business," said Tyler Mayor Barbara Bass.

For Harry, the change would allow him to put up two banners at his business. It is something he hopes will pass and in turn bring in more sales.

"It's been a great debate and I think it's a great happy medium in the end," said Harry.

These recommendations now go before the city council on March 10 for final approval. But before then, the city is asking that you weigh in on this. Click here to give your opinion.

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