'Fresh' first of its kind in East Texas - KLTV.com - Tyler, Longview, Jacksonville |ETX News

'Fresh' first of its kind in East Texas

By Sara Story - bio | email
Posted by Ellen Krafve - bio | email

TYLER, TX (KLTV) - It's something you've never seen in East Texas before. Tuesday, Brookshire's broke ground for its new supermarket called Fresh by Brookshire's. The 55,000 square foot store will be located on Old Jacksonville Highway in south Tyler.

Fresh will focus on prepared foods and pre-made meals. It will offer products common in all grocery stores, along with imported foods from around the world, and a number of in-house dining options. The grocery store company promises Fresh will provide a unique and interactive experience for shoppers.

"The demand, I think, is there," said Brad Brookshire. "People are driving to Dallas now or Houston for this type of store. We think Tyler can support this concept so we are excited about it."

Fresh is expected to open January of next year.

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