TYLER, TX (KLTV) - Tyler citizens were handed four more reasons to brag Thursday night after the Texas Downtown Association President's Awards took place. Twelve awards were given to cities and businesses across the great state of Texas and the Rose City took home four.
Moore Grocery Lofts in Tyler took home Best Adaptive Reuse, which recognizes excellence in the conversion of existing or underutilized buildings into new uses. The lofts, once targeted by vandals and a called a "squatter's delight," underwent a two years of construction and $11 million worth of renovations to bring new life to part of downtown Tyler.
The Goodman Museum Video Project in Tyler took home the Best Marketing Program award, which recognizes the effective and comprehensive use of marketing tools. The historic Goodman Museum in Downtown Tyler Video Project was conceived as a way to honor the National Register property's 150th birthday while providing a tool to increase awareness and support for the historic jewel that has long been an anchor of north downtown. The marketing tool did all this and created a modest income stream to assist with the upkeep of the house.
Discovery Science Place of Tyler took home the 2009 Best Downtown Business. It is an award given to an individual downtown or commercial district business that has demonstrated exceptional participation and support of revitalization efforts and promotional events, and actively promotes the district to locals and visitors alike. A "Best Downtown Business" should bring visitors not only to itself but also to downtown in general. Discovery Science Place brings approximately 60,000 per year to Downtown Tyler. Due to the museum's active cross-marketing, museum visitors also patronize other downtown businesses.
And, the City of Tyler took home the Best Downtown Partner award, which recognizes a local private-sector or civic organization that has a positive impact on the community and actively contributes to revitalization efforts in the downtown or commercial district. The city has done numerous things to help promote and revitalize its downtown area, doing everything from developing its "Main Street Program" in 1990 to moving the East Texas Symphony Orchestra to downtown with the purchase of the long-empty Liberty Theater.
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