East Texas Auto Dealer Convinced Nissan to Make New Truck

An East Texas auto dealer is credited with the creation of a brand new kind of pickup truck.

The new Nissan Titan is the first venture by the carmaker into the line of full-size trucks. It's development was spurred by Tyler dealer Robert Peltier who went to a dealer convention in Dallas four years ago determined to send a message.

He did that, right to the president of the Nissan Corporation.

Peltier says, "We needed a full-size truck with full power, so I drove a Ford F350 Powerstroke diesel up on the steps of the Nissan building in Dallas. And he walks out, and I say this is a 'Texas Cadillac,' and this is what we need."

The new Nissan Titan will be on dealer lots later this year.