Having no job inspires now booming business

By Lakecia Shockley - bio | email
Posted by Ellen Krafve - bio | email

HENDERSON, TX (KLTV) - With the struggling economy, some companies just aren't hiring. For college graduates, low employment prospects makes the job search even harder. But, one East Texas graduate and his college friend are taking charge of their career future.

"We're not taking 'no' for an answer," said Martin Hooper, co-founder of Drifting Creatives. "We're going make them logos whether they want them or not and then we're going to print them out and tape them to their door."

They're young, determined, and educated. Gavin Braman of Dallas and Martin Hooper of Henderson, are Texas A&M graphic designer graduates who couldn't find jobs.

"I got a lot of, 'If we had a spot, you would have it,' but that doesn't really help," said Hooper. "It doesn't pay the car insurance bill."

So they started their own.

"Drifting Creatives just seemed to fit," he said. "Originally, we didn't have a map or plan we just drove."

Drove across the country for four months, setting out on a road trip to find potential clients.

"We literally left with about 50 bucks so all the gas that we picked up and food we ate we paid for by picking up jobs."

From chupacabras to banks, the creative duo designed their way across the country, and every place they went, they posted their signatures pics and blogs.

"We made a web site," said Hooper. "We launched it, started pushing it through social media - through Twitter and Facebook - and, originally, it was going to be a trip to Florida and back...it just kept snow balling and before we knew it..."

Drifting Creatives designs for web and print logos. Their clientele is building, all because of the journey of two 23-year-olds.

"Don't be afraid to do something and be confident in yourself because, if you go and put yourself out there, people will respect that more than if you don't take chance so I would say just go for it," said Hooper.

It is a true creative way that gives the word "persistence" a whole new meaning for the creative drifters. If you'd like to learn more about the creative cross country duo, click here.

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