The normally peaceful and dignified airwaves of Longview have been shattered over the last month with a new sound.
K-D-V-E, formerly Lonesome Dove country music radio, has become Longview's first ever classic rock station, but it didn't come without some complaints.
Some in Longview aren't exactly excited about the change while others are noticeably welcoming the new sound.
A wild morning show accents the new sound, with nostalgia, comedy bits , and this day's feature, their own version of the Great Texas balloon race down the hallways.
From late sixties Beatles to head banger rock, the message is catching on.