TYLER, TX (KLTV) - An East Texas mall was wrapped in something unique Friday. Bras were put up all over the walls in honor of Breast Cancer Awareness Month. The undergarments were decorated in memory of loved ones. And, the cancer awareness event was particularly special for one East Texan.
Emma Miner colored a bra picture in honor of a loved one who lost her battle with cancer.
"I am decorating a bra today because my grandmother passed away from breast cancer," said Miner. "Cancer has touched everyone's life."
It touched Miner's life when she was just a little girl - too young to understand the extent of her grandma's cancer.
"I didn't really realize it until I found out that she had both breasts removed and I was actually in her bedroom and had seen her bra," said Miner.
And bras are what Susan G. Komen and the American Cancer Society in Tyler hope will catch the attention of shoppers.
"What better way to get attention than to display bras around the mall," said Misti Welch, the community manager for American Cancer Society in Smith County. "They remember it and if they go get their mammogram because of this than we've done our job."
People paid $10 to enter the bra decorating competition, and they speckled the walls in a rainbow of colors. For those who didn't want to give up their precious undergarments, it cost $5 to color a paper bra.
"I've colored the bra purple, a maroon, a blue and a pink," said nine-year-old Zoya Sadat, showing me the picture.
Sadat's mom says age isn't a factor when it comes to awareness.
"We have friends that have had breast cancer so just getting them aware that it's out there and just getting them some exposure," said Shannon Sadat.
"I really think that girls need to be aware of what is going on with that and their bodies all the time," said Miner. "I used to not think it was a big deal until that had happened."
They are taping up bras, one at a time, to help spread the word. If you want to see the bras for yourself, head to the Broadway Square Mall in Tyler. The bras will be judged and there's a guest speaker, a breast cancer survivor, at 6pm.