As this year's crop of college-bound students wait for their acceptance letter, next year's class is gearing up for what, by all accounts, promises to be a fiercely competitive college admissions process.
More than 1.5 million students applied to college this year, making the competition to get in greater than ever. Parenting Magazine says more families are turning to private college consultants to get an edge.
"We help students get into the best schools for them that are also the best matches for them," says Katherine Cohen, author of "Getting In".
Hiring someone to help you "get in" also comes at a price, ranging anywhere from 100 dollars to 30-thousand.
"Private counselors are obviously able to spend a lot more time with each student and their parents and I think that's one of the main things that differentiate us from your high school or college counselors," says Cohen.
Right now, Dee Tiffany and her daughter Kate are going the traditional route, but she has not ruled out going to a private counselor.
"We've seen the work that the counselors have done and it seems to be very effective," says Tiffany.
But if you don't have the cash to dole out will your child be edged out? Not necessarily.