Retailers banking on Christmas in July

By Bob Hallmark - bio | email
Posted by Ellen Krafve - email

LONGVIEW, TX (KLTV) - Retailers are banking on early shoppers, and shoppers are hoping for bargains. Retailers like Kmart , Sears, Toys-R-Us , and even Hallmark stores are not waiting 'till December. They want those Christmas dollars now.

"We feel like Christmas is a very happy time and we want to get it jump started as early as possible," said Shannon Lantz, a Hallmark representative.

Skipping over back-to-school and Halloween, many feel the move is imperative to get shoppers.

"People can start thinking about it now and start doing stuff instead of going, 'Oh gosh! It's November. I have no money for December!'" said Lantz.

For most of us, the thought of shopping for Christmas in July seems a bit odd. Being worried that consumers may have less to spend, retailers are offering bargains, discounts and layaway plans. Some shoppers are all too willing to make their Christmas choices now.

"[I want] video games and a Play Station 3," said 12-year-old Dillion Parmer.

"Economically speaking, I'm always looking for that sale, you know, all year long, 12 months out of the year, so I'm very much for being able to get these Christmas things," said Pat George-Mitchell.

"Get started early," said Lantz. "Get started. We have a layaway plan. Get it out in December."

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