TYLER (KLTV) - Bringing new businesses and new jobs to Tyler, the city has hired a Pennsylvania consulting group to do an economic marketing strategy. The projected cost? $75,000.
Tyler Mayor Barbara Bass points out this is not a branding approach.
"We feel like, if anything, we have a good identity," said Mayor Bass. "We're known as the City of Roses. That's a wonderful identity. We want to go beyond that and really look at how to get specific companies, specific industries to come into our community."
We asked officials what qualifications the out-of-state company brings to the table over a regional or local one. We're also meeting with Tom Mullins of the Economic Development Council to outline what this strategy could bring to Tyler.
Catch the complete report on KLTV at 6.