Viva Viagra? New bill says not during dinner time. Love or Hate? - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

Viva Viagra? New bill says not during dinner time. Love it or Hate it? Leave your comments.

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Posted by Ellen Krafve - email

EAST TEXAS (KLTV) - You've probably seen the ads and, chances are, your children or grandchildren may have seen them, too. It can be uncomfortable when commercials about the condition known as ED are played while you are watching TV with your children. One particular line from these commercials is especially memorable, "If you have an erection lasting 4 hours, consult your physician." Woops! How do you explain that to your 6-year-old?

Virginia Representative Jim Moran (D-Va) has proposed a bill that would change when the advertisement could be played so that the commercial's exposure to children would be less likely.

The makers of Viagra, Cialis and Levitra say that they are committed to responsible advertising and they target programing that appeals primarily to men 50+.

"I don't have a problem with advertising it, I have a problem with the time and the place it's being advertised," said Moran, according to an ABC report.

What do you think? Would what this bill proposes be beneficial or not?

To read Rep. Jim Moran's (D-VA) bill click here

The following is the letter Moran sent to the heads of Eli Lily, Pfizer, and GlaxoSmithKline:

Dear Sir or Madam,

As you may know, I recently reintroduced H.R 2175, the "Families for ED Advertising Decency Act." This legislation would require the Federal Communications Commission (FCC) to revise its decency standard and treat as indecent any erectile dysfunction prescription advertisement broadcast between the hours of 6 a.m. and 10 p.m. on radio or television.

When I originally introduced this legislation in 2005, a verbal agreement was reached with some of the pharmaceutical company executives that they would tone down their ads and limit their airing before 10 p.m. While that seemed to hold for some time, four years later these ads appear to have become even more pervasive and explicit.

In 2007 alone, drug manufacturers Pfizer (Viagra), Lilly (Cialis) and GlaxoSmithKline (Levitra) spent more than $300 million in advertising their products. Cialis' advertising expenditures were up to $152 million in 2007, more than 250 percent over 2006. These drugs generate billions of dollars in annual sales for their manufacturers who, in turn, have made every attempt to increase their market share for these lifestyle drugs through increasingly aggressive marketing campaigns.

Many parents I talk with are frustrated and annoyed by the overwhelming presence of these ads during programs they watch with their children. Parents should be able to watch a football game with their kids without having to either mute the television or explain the side effects of a life enhancement drug. While the FCC establishes standards that control what television networks are able to broadcast and parents have access to the V-chip allowing them to monitor what programs their kids can watch, neither option prevents embarrassing and inappropriate commercials from being broadcast into our homes.

I hope that you will consider these concerns and take it upon yourself to limit and moderate this sort of advertising. If the industry continues to prove incapable of self-regulation, H.R. 2175 exists to address our concerns.
    
I look forward to discussing these issues with you.

Sincerely,

James P. Moran

Cc: The Honorable Billy Tauzin, President and CEO - PhRMA
Chairman Henry Waxman (CA-30), House Energy and Commerce Committee

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