"Be good to banking and banking will be good to you"

By Philippe Djegal - email
Posted by Ellen Krafve - email

FRANKSTON, TX (KLTV) - "Be good to banking and banking will be good to you," said Jeff Austin III, with the First State Bank Executive Committee.

What makes a community bank successful? There is so much competition.

"Nowadays, when a customer goes and buys a consumer product, just about any type of consumer product, whether it's a washing machine, refrigerator, or car, travel trailer or whatever, the dealership that they're buying it at, tries to get them financing right there," said Russell Gideon, President of First State Bank.

Management thanks the employees.

"Their dedication to provide exceptional customer service since 1909 to the customers of these communities has been a very vital part of our success," said Gideon.

The customers seem to agree. Mickye Bristow is also a Frankston native. She's been a first state customer for 59 years. The bank financed her first home.

"One month, we weren't able to make our payment and there was nothing ever said about not paying it or being late paying it, and, you appreciate those things," Mickye Bristow.

Most credit the Austin family for the bank's success. Four generations of Austin's have worked at the bank since it began. Three have served as president.

"It takes people who are customers and it takes people who work in the bank, and, it's because of this mutual relationship and mutual trust that we're here today some 100 years after the bank started," said Jeff Austin Jr., chairman of First State Bank.

A 102-year-old retired trucker from East Texas said that he has been banking at first state for over 81 years.

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