Thousands of East Texans were getting some Christmas shopping done Thursday at Mistletoe and Magic.
That's good news to the Junior League of Tyler since the more people who come to shop, the more not-profit community groups they can help.
"They put all the money back into the community and that is what you want to help do," says Suzanne Calhoun, Grand Children. "And the way we can do that is by having a booth here and selling our things."
Mistletoe and Magic is making magic of its own this week.
"I came here to find the Christmas spirit and I think I found it," says shopper Patti Julian.
Nearly a hundred vendors, showcasing anything from jewelry to gift items to tasty treats can be found inside Harvey Convention Center for the next three days.
"I love it," says Marlene Fratus, a shopper. "Everything is under one roof and if it is raining and cold outside, I can come in here and shop."
You'll find Tyler shops, Texas shops, even clothing designs all the way from Colorado to take home for Christmas.
"You know what, it's the shoppers," says Robin Clayton, vendor. "It's an absolutely fabulous show. We just love it. This is our second year."
One of the reasons vendors love Mistletoe and Magic and shoppers too, is that when the snow settles at "Christmas at the North Pole" about 300,000 dollars will being going back into the community.
"Every single person who walks through the door and buys a five dollar ticket is giving a child an opportunity to read, is giving a Make a Wish child a fun trip to Disney world," says Sherry Dunn, Junior League of Tyler President.
The Junior League will donate $10,000 to the Literacy Council of Tyler this year for supplies to help adults learn to read. In addition, the ladies volunteer time to Meals on Wheels and contribute financially so that elderly people who need it can have a hot meal to eat.
And their biggest donation, $250,000 to the TJC Children's Center of Hope that will one day be a daycare for the families getting help from the Salvation Army.
So, shopping isn't just shopping at Mistletoe and Magic.
Ten to 15,000 people are expected to shop Mistletoe and Magic until Saturday.