Sweet treats seem to be recession proof

By Lakecia Shockley - bio | email
Posted by Ellen Krafve - email

TYLER, TX (KLTV) - These days the sound of pouring jelly beans fills the air at the Sweet Gourmet Shop in Tyler. Owner, Pamela Gabriel says the bad economy hasn't kept candy lovers from fulfilling their sweet desires.

"It's still less than a gallon of gas," said Gabriel. "It's a comfort food. You can indulge in just a small amount and you're satisfied. They walk in and so many times people go, 'This smell, I remember this when I was a kid going to the chocolate shop with my mom and dad.'"

From barber candy sticks to old school candy bars, the Sweet Gourmet Shop is selling lots of candy, even their more expensive chocolates are a hot seller.

"People love chocolate and right now I think chocolates are more popular than its ever been," she said. "[We are] layering different flavors."

I tasted it and, well, I'm a chocolate lover too.

"I'm like a kid running through a candy store! [I] love it," she laughed.

Marla Jones really loves chocolate because...

"[It's] my drug of choice," exclaimed Jones.

"It's affordable," said Jones. "It's not going to make a difference if their going to spend a couple of bucks on this candy. There still going to meet their basic needs but this is an extravagance they can afford."

So, if the Dow falls and funds run low one thing's for sure for candy lovers when it comes to sweets.

"They are going to afford themselves that little bit of heaven."

Hershey, Cadbury and Nestle are all reporting a rise in profits. Back during the great depression Hershey candies and tootsie-roll pops were the popular candies.